ENCOURAGES CIVIC PARTICIPATION IN ACTS OF GOODWILL.

Boston, MA: 3.19.2018 – Mayor Martin J. Walsh today announced the City of Boston will once again honor Boston’s resilience, generosity and strength on April 15, now known as “One Boston Day.” The day serves as an opportunity to recognize the good in our community, celebrate one another, and reflect on the spirit and resilience of the people of Boston that was exemplified in response to the loss and tragedies of April 15, 2013.

Individuals and organizations are encouraged to share their plans for One Boston Day on the official website and on social media using the hashtag #OneBostonDay.

“One Boston Day has turned the Marathon into a movement our entire city has rallied around, spreading the message of kindness and goodwill across the world,” said Mayor Walsh. “April 15 will forever be a day that represents the resilience of the human spirit, and I hope everyone can mark this day in a way that showcases the very best of our city and its people.”

The Mayor made the announcement at the unveiling of the 2018 Boston Marathon street banners at Marathon Sports on Boylston Street.

“One Boston Day” encourages random acts of kindness and spreading goodwill, and activities across the City will encourage individuals to give back to their community. The tradition came together in 2015 based on the desire expressed by many survivors to pass on the kindness, generosity and support they received following the 2013 Boston Marathon.

In every year since its official establishment in 2015, on April 15, #OneBostonDay has been a leading trend nationally on social media. Last year alone there were over 43,000 posts across social channels. As in the past, Hill Holiday is serving as the creative and digital marketing partner to help spread awareness and raise the visibility of One Boston Day.